You don't go to Paris for the fashion. You go for what happens between the shows. L'Arc at midnight. The right table. The people who showed up because someone called someone who called someone. That's the story.

The Louvre drone footage wasn't planned. It was a moment. The kind of thing that either happens or it doesn't. It happened. You don't ask permission for a moment like that.

YesJulz. The whole Paris cluster. More Parties as a concept — not a brand, not a channel, a philosophy. There are always more parties. You just have to know where they are.